Written: 2/3/2011 by John M. Establishing an effective backlink campaign can really propel your website rankings…if done correctly of course. The main reason that backlinks are looked upon as positive from a search engine is that it gives an engine a relatively good reading on your website’s popularity. If you think about it from a search engine’s point of view, you can see how they get good information from the amount of backlinks to a website. If website A has 20,000 backlinks from industry specific websites that point directly to it, you can safely assume that website A is important in it’s industry. However, if website B has only 10 links that point directly to it, then you can see how a search engine may not render this site more important than others such as website A. The fact that website A has tons and tons of backlinks that point directly to the website shows that many others on the net deem this website important. If that is the case, the search engine is going to rank the website accordingly. In essence, a search engine will say to itself, “Well, this website seems to have a lot of links, this website thus needs to be displayed at the top of the ranks!. Website Creation Written: 1/15/2011 by John M. If you are going to be building a website and you are searching for ways to create your website with good SEO in mind, then this blog is for you! Too many website and business owners will create a website first without any thought as to what the search engines will think of it. This can often times lead to expensive website redesigns and lots of frustration. The best advice that I can give is to make sure to think about the SEO of your website before, during and after the website creation process. |
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